ATLANTIC MARKETING ASSOCIATION · AtMA

Advancing Marketing Research & Education

A community of scholars, educators and practitioners exchanging ideas through academic conferences, publications and professional connections.

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Founded as the Mid-Atlantic Marketing Association in 1982

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Research · Learning · Community

1982Association origins

AnnualAcademic conference

ResearchPeer exchange & learning

AtMAMarketing community

Atlantic Marketing Association

A Tradition of Marketing Scholarship

The Atlantic Marketing Association began in 1982 as the Mid-Atlantic Marketing Association. Its first meeting was hosted at Albany State College, where eleven papers were presented. In 1985, the association adopted its current name to reflect a broader community of marketing education and research.

AtMA continues to provide a forum for conference presentations, publication opportunities and the exchange of marketing ideas.

Read the association history →