Atlantic Marketing Association

IGNORE the Emails Regarding Your Papers in DigitalCommons

There was a glitch in the automatic mailing system through DigitalCommons that sent links to the WRONG AUTHORS.  We have contacted the company and asked them to correct the situation.  You should get an update tomorrow.  MEANWHILE – your papers are in DigitalCommons and can be accessed directly.

Looking for Last Year’s Program?  Go to 2018 Conference or use this link:

2018 Conference Program

2019 Call For Papers

UPDATED:  January 31, 2019

Call For Papers

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Ready to Submit for 2019 Conference?  Click & Complete the Process on DigitalCommons

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Hello everyone!  This is Tommy Hsu. I am the program chair for the 2019 Atlantic Marketing Association Annual Conference. It is my pleasure to invite you to submit your papers or abstracts to the 2019 Atlantic Marketing Association (AtMA) conference in historic and beautiful Asheville, NC! Asheville is a city in western North Carolina’s Blue Ridge Mountains. It’s known for a vibrant arts scene and historic architecture, including the dome-topped Basilica of Saint Lawrence. The vast 19th-century Biltmore estate displays artwork by masters like Renoir. The Downtown Art District is filled with galleries and museums, and in the nearby River Arts District, former factory buildings house artists’ studios!

The 2019 Conference marks our 44th year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.  Based on the positive feedback from all attendees at our last conference, there are 22 tracks for the upcoming conference and faculty and student submissions are both welcomed. Additionally, you are encouraged and welcomed to like our official Facebook page ( We will post any relevant information and updates.

I am looking forward to see all of you in Asheville!

Best regards, Tommy Hsu, Ph.D. Associate Editor, Atlantic Marketing Journal Program Chair, 2019 Atlantic Marketing Association Conference Assistant Professor of Marketing Tarleton State University Email: AtMA  2019 Facebook Page:

AMJ: Academia:



See you 2019